More importantly, his background, a child of a single mother, shows that as long as opportunities are provided for, anyone can succeed in life. The Conservatives are determined to back an old fashioned nuclear family view of life. In the process vilifying many single parents with children on welfare, when (like with Bradley’s mother) their partner is no longer there.
The welfare system must be there to support those in need. The Liberal Democrats are ensuring that it is there for those who need it; whilst at the same time supporting reform so that it is better to be in work than on benefits and easier for recipients to understand.